Obsession, business, pop-art? I've been designing custom apparel for 27 years and it normally takes some form of all three. I appreciate art but to experience art, you need to be in the place where it rests.  Almost like visiting a gravesite. I look at graphic tees as pop culture art: accessible, poignant, fresh, thought-provoking, and alive.  Every time I bring an idea to life, my attempt is to match a visually appealing design with the right apparel, but also introduce some sort of message. Whether it be in your face or something more subtle depends on the content of the message, but my aim is to speak back to the collective consciousness.  I hope you enjoy the revival of my craft. If the design speaks to you please support, share, and wear. 

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with heart and soul, 

Nod Norkus